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Balancing a Small Business and Your Social Strategy

Managing a small business means you have a unique place in the world – not only are you doing what you love, but you also hold a lot more responsibility: marketing, finance, HR, and more. It’s a tough...

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12 Things Small Businesses Should Know About Social Media

You’ve heard of social media, right? I hope so. If not, where have you been? But having heard of social media and knowing how to use it correctly are two different things. Small businesses have to get...

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How Any Small Business Can Use Social Media to Boost Sales

Since my own journey as a small business owner started at Twitter, it goes without saying that I’m a fan of the idea that small businesses can benefit dramatically from the power of social media to...

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How Any Small Business Can Provide Stellar Customer Support Via Social Media

  Earlier this month, I had a dismal customer service experience. Without naming names, I was running into some glitches with a new online service I was using. I had paid a hefty price for it and so...

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