The Art Behind Building a Booming Small Business
When you ask Scott Cox, owner of Eastern Montana-based custom shop, Rimrock Art & Frame, what separates his small business from the pack, his answer is easy: Cox focuses his selling model as much...
View ArticleDirect Mail Still Matters. How to Create Pieces That Sell
If you think online advertising, email marketing and social media have made direct mail obsolete, think again. Last year, 65 percent of consumers made a purchase as a result of direct mail, as...
View ArticleFive “Not-To-Miss” Holiday Prep Tips for Every Small Biz
With less than a month out from the “busiest day” for many entrepreneurs and small business owners, preparations are in full swing for the holiday selling season. According to the National Retail...
View ArticleMarket Online Like A Pro
So your small business has come together nicely. You have a business plan; you’ve got a solid customer base. You’ve chosen the right accounting software, office space, and staff. You’re executing...
View ArticleBalancing a Small Business and Your Social Strategy
Managing a small business means you have a unique place in the world – not only are you doing what you love, but you also hold a lot more responsibility: marketing, finance, HR, and more. It’s a tough...
View ArticleEight Easy Ways to Create More (and Better) Content
Every business today needs to rely on content as a significant driver to influence existing and prospective customers. But, as I’m sure you’ve come to appreciate, producing content, writing things...
View ArticleRunning a Small Business On-The-Go, Like a Pro
Just about every small business owner travels for business at some point, and has to do business on the road, from a hotel room or an airport lounge. But what if your business is mobile all the time?...
View ArticleSmall Business Secrets from the Lemonade Stand
I was driving down the street in my neighborhood on a recent sunny Saturday when I spotted an odd sight. Two groups of neighborhood kids had set up lemonade stands on opposing sides of the street, each...
View ArticleBrand Building for the Competitive Entrepreneur
Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what gives you a significant competitive advantage. In...
View ArticleCreating Long-Term Potential from Your Intern
Gone are the days when the office intern made coffee and ran simple errands. Companies are now looking to interns as a source for job placement. Internship opportunities provide students with a broad...
View ArticleFrom “Buzz” to Bucks: Make the Most Of Event Marketing
Events can be great marketing tools for a small business. According to digital asset management firm WebDAM, 67% of business-to-business marketers consider event marketing the most effective strategy....
View Article12 Things Small Businesses Should Know About Social Media
You’ve heard of social media, right? I hope so. If not, where have you been? But having heard of social media and knowing how to use it correctly are two different things. Small businesses have to get...
View ArticleEight Easy Ways to Create More (and Better) Content
Every business today needs to rely on content as a significant driver to influence existing and prospective customers. But, as I’m sure you’ve come to appreciate, producing content, writing things...
View ArticleRunning a Small Business On-The-Go, Like a Pro
Just about every small business owner travels for business at some point, and has to do business on the road, from a hotel room or an airport lounge. But what if your business is mobile all the time?...
View ArticleSmall Business Secrets from the Lemonade Stand
I was driving down the street in my neighborhood on a recent sunny Saturday when I spotted an odd sight. Two groups of neighborhood kids had set up lemonade stands on opposing sides of the street, each...
View ArticleBrand Building for the Competitive Entrepreneur
Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what gives you a significant competitive advantage. In...
View ArticleCreating Long-Term Potential from Your Intern
Gone are the days when the office intern made coffee and ran simple errands. Companies are now looking to interns as a source for job placement. Internship opportunities provide students with a broad...
View ArticleFrom “Buzz” to Bucks: Make the Most Of Event Marketing
Events can be great marketing tools for a small business. According to digital asset management firm WebDAM, 67% of business-to-business marketers consider event marketing the most effective strategy....
View ArticleFive “Not-To-Miss” Holiday Prep Tips for Every Small Biz
With less than a month out from the “busiest day” for many entrepreneurs and small business owners, preparations are in full swing for the holiday selling season. According to the National Retail...
View ArticleMarket Online Like A Pro
So your small business has come together nicely. You have a business plan; you’ve got a solid customer base. You’ve chosen the right accounting software, office space, and staff. You’re executing...
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