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Small Business Secrets from the Lemonade Stand
I was driving down the street in my neighborhood on a recent sunny Saturday when I spotted an odd sight. Two groups of neighborhood kids had set up lemonade stands on opposing sides of the street, each...
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Brand Building for the Competitive Entrepreneur
Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what gives you a significant competitive advantage. In...
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Creating Long-Term Potential from Your Intern
Gone are the days when the office intern made coffee and ran simple errands. Companies are now looking to interns as a source for job placement. Internship opportunities provide students with a broad...
View ArticleFrom “Buzz” to Bucks: Make the Most Of Event Marketing
Events can be great marketing tools for a small business. According to digital asset management firm WebDAM, 67% of business-to-business marketers consider event marketing the most effective strategy....
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Five “Not-To-Miss” Holiday Prep Tips for Every Small Biz
With less than a month out from the “busiest day” for many entrepreneurs and small business owners, preparations are in full swing for the holiday selling season. According to the National Retail...
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Market Online Like A Pro
So your small business has come together nicely. You have a business plan; you’ve got a solid customer base. You’ve chosen the right accounting software, office space, and staff. You’re executing...
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Balancing a Small Business and Your Social Strategy
Managing a small business means you have a unique place in the world – not only are you doing what you love, but you also hold a lot more responsibility: marketing, finance, HR, and more. It’s a tough...
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12 Things Small Businesses Should Know About Social Media
You’ve heard of social media, right? I hope so. If not, where have you been? But having heard of social media and knowing how to use it correctly are two different things. Small businesses have to get...
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How Any Small Business Can Use Social Media to Boost Sales
Since my own journey as a small business owner started at Twitter, it goes without saying that I’m a fan of the idea that small businesses can benefit dramatically from the power of social media to...
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How Any Small Business Can Provide Stellar Customer Support Via Social Media
Earlier this month, I had a dismal customer service experience. Without naming names, I was running into some glitches with a new online service I was using. I had paid a hefty price for it and so...
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